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Nintendo Switch 2 sales plunge 41% as price hikes and memory crunch bite
Developing story first seen 2 hours ago
Nintendo sold 2.67 million Switch 2 consoles in the three months to 30 September, a 41% fall from the same period last year. The decline followed price rises in the US, Canada and Japan, as higher memory costs and shortages put pressure on the console market.
Sales were also down from 3.82 million in the previous quarter. Memory chips are in short supply and face strong demand, pushing prices sharply higher. Nintendo kept its forecast of 16.5 million Switch 2 sales for the financial year ending in March 2027.
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In short
- Switch 2 sales fell 41% year on year.
- Nintendo sold 2.67 million consoles in the quarter.
- Its 16.5 million annual sales forecast remains unchanged.
How this story developed
- 10 minutes ago Nintendo sold 2.67 million Switch 2 consoles in the three months to 30 September, a 41% fall from the same period last year. The decline followed price rises in the US, Canada and Japan, as higher memory costs and shortages put pressure on the console market.
Steelman: both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
The sales decline suggests that higher prices and scarce memory chips are making the console harder to buy, so Nintendo may need to protect affordability and reconsider how realistic its forecast is. Consumers could reasonably expect a popular console to remain within reach, especially when price rises risk slowing demand.
The case against
The figures may reflect temporary supply and cost pressures rather than a lasting loss of interest, and Nintendo has kept its annual forecast. Raising prices can help cover sharply higher memory costs and shortages, allowing the company to manage constrained supply and sustain the console business.
Explained simply
Nintendo is a Japanese games company best known for consoles such as the Switch, which can be used as a handheld device or connected to a television. The Switch 2 is its successor, and its sales matter to Nintendo because the company makes money from both the hardware and games designed for it.
Console prices can affect how many people buy a new system, while the cost and availability of memory chips can raise manufacturers’ expenses and limit supply. Those pressures are part of a wider electronics market in which memory is used in many products, from phones to computers.
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Asia Business Entertainment Gaming World