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Tesla to end Cybertruck production in 2027 after weak sales
Tesla plans to stop making the Cybertruck in mid-2027, ending its attempt to challenge established American pick-up trucks. The decision follows weak sales and a difficult development process, and will free factory space for other vehicles, likely including the Cybercab.
Unveiled in 2019, the Cybertruck was initially promised for under $40,000, with Tesla predicting annual sales of 250,000. Its original stainless-steel monocoque design gave way to a more conventional unibody chassis, while recalls and production difficulties marked its launch. Even sales to SpaceX did not make up for limited demand.
In short
- Tesla will end Cybertruck production in mid-2027.
- Sales fell far short of the 250,000-a-year target.
- The factory space may be used for Cybercabs.
Steelman: both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
Ending Cybertruck production could be a sensible response to sustained weak demand and a difficult development and production process. Releasing factory capacity for vehicles with stronger prospects may help Tesla use its resources more effectively and avoid continuing to invest in a product that is not meeting expectations.
The case against
Stopping production would abandon a distinctive vehicle and the challenge it posed to established pick-up makers before Tesla has had much time to refine it. Supporters could argue that early sales and production problems do not settle its long-term potential, and that continued development might build on the investment already made and preserve a foothold in the pick-up market.
Read the full article at the source →
Originally published by Ars Technica as “No more Cybertrucks; Musk moves on from the angular metallic flop”.