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Oh deer! After James Norton stripped off the M&S and Kristin Scott Thomas starred for John Lewis, National Lottery’s flying reindeer enters the Christmas ad wars
The National Lottery has entered the Christmas advertising season with a campaign about a reindeer determined to learn to fly. The story presents persistence and festive possibility as its themes, while a hiker who spots the flying reindeer clutches a Lottery ticket, suggesting that extraordinary things might happen.
The reindeer repeatedly falls into a pond before finally taking flight, encouraged by a red robin. Allwyn marketing director Steve Parkinson said Lottery tickets help generate more than £33 million for good causes each week and can also create life-changing winners. The article compares the campaign with John Lewis’s advert, criticised by some viewers for its portrayal of grandchildren and gift-giving, and M&S’s commercial featuring James Norton.
In short
- The National Lottery’s Christmas advert follows a reindeer learning to fly.
- The campaign centres on persistence and festive possibility.
- Lottery tickets raise more than £33 million for good causes each week.