Developer David Ashby, known for spoof comedy work such as Italian Spider-Man and Danger 5, has created Pro Jank Footy, a video game that pokes fun at Australian rules football by making it progressively more chaotic the longer a match goes on. Co-developed with the help of comedian Broden Kelly of Aunty Donna, who provides commentary, the game turns each goal scored by an opponent into a trigger for a new random rule change, layering increasingly absurd twists onto matches. It is being released worldwide on all major consoles this week, meaning it could become many overseas players' introduction to the sport.

The game features more than 150 possible rule-altering effects, including opposing players turning into seagulls, a labrador attempting to steal the ball, meat pies with legs providing energy boosts, and a power-up called "Dad's Car" that sends a Ford Falcon careering across the pitch. Ashby and Kelly say the game has already found a following, including informal tournaments around an arcade cabinet at a Melbourne pub, and note that international audiences, such as in Japan, were initially unsure whether Australian rules football was even a real sport before seeing the game's exaggerated take on it.