Roku has launched its first OLED televisions with substantial promotional discounts available at Amazon. The 55-inch Pro Series model is now priced at $699 (reduced from $999 with code ROKUOLED300), whilst the 65-inch variant is $799 (down from $1,299 with code ROKUOLED400). This represents the most affordable modern 55-inch OLED television currently available on the market.

The Pro Series OLED models feature 120Hz refresh rates, four HDMI 2.1 ports, Dolby Vision and HDR 10 Plus support, and gaming-focused functionality including variable refresh rate and auto low latency mode. Built-in Roku software eliminates the need for external streaming devices, and both models include a backlit remote. Roku is also preparing a more premium Pro Series LX variant for October release, starting at $1,299, which will offer double the brightness and a 144Hz refresh rate.