Samsung’s latest 55-inch Frame TV is down to its lowest price yet

Samsung’s 2026 55-inch Frame TV is on sale for about $897.99, a $402 reduction and its lowest price yet. The discount matters to shoppers seeking a television designed to blend into a room as framed artwork, though its picture quality prioritises appearance over cinema performance.

The model is largely unchanged from its predecessor, with built-in ports replacing the One Connect Box on this size and a matte, canvas-like display. A motion sensor can show artwork and adjust its appearance to ambient light; Samsung’s Art Store offers more than 5,000 works, with a full subscription costing $49.99 a year or 30 rotating free pieces each month. The TV supports refresh rates up to 144Hz, variable refresh rate, HDR10 Plus and Dolby Atmos; the 98-inch model is also discounted to $3,749.99, a $1,252 saving.