‘Save Mass Effect’ effort continues with instantly successful fundraiser for more billboards near EA HQ and more

Mass Effect fans raised more than $5,700 within minutes of launching a fundraiser for new billboards urging EA to continue the franchise. The campaign shows strong community support following the reported closure of BioWare and the end of development on Mass Effect Universe, though the article’s author doubts the effort will change EA’s decision.

The organisers set a $5,200 target for mobile billboards near EA’s headquarters, its Edmonton site and The Game Awards venue in December; a billboard has also appeared in Times Square. Any extra donations are pledged to the Game Worker Hardship Fund, which supports laid-off developers in the US and Canada. A related petition has passed 250,000 signatures.