Screen Industries Adopt Five Thematic Declarations at Lumiere Summit, Setting Terms on AI, Piracy, Gender, Education and the Environment
Developed over time first seen 2 months ago
Screen industry bodies, national governments and rights organisations adopted five thematic declarations at the Lumière Summit, held on Monday at the Fondation Maeght in Saint-Paul-de-Vence, France. The declarations establish shared frameworks covering artificial intelligence, piracy, gender equality, image education and environmental sustainability, aiming to shape future legislation and cross-border industry cooperation. Signatories include France, the Republic of Korea, French rights bodies SACEM and Adami, and the Motion Picture Association, with all five declarations remaining open for further signature.
The AI declaration sets out six principles, including bringing AI systems that create or are trained on cultural works under the 2005 UNESCO Convention, requiring fair payment and IP compliance for training data, protecting creative employment, and improving transparency around datasets and AI-generated content. The piracy declaration commits signatories to a permanent multilateral enforcement body, greater intelligence-sharing and cross-border cooperation with online platforms, building on existing frameworks such as ACE, the MPA, the EUIPO Observatory and WIPO ALERT. A separate declaration on safer sets and gender equality commits to equal pay and opportunity, stronger harassment prevention and reporting, and greater representation of women, building on measures such as France's CNC funding conditions introduced in 2021.
- Sources
- 2
- Outlets
- 1
- Left · Centre · Right
- 0 · 0 · 0
In short
- Screen industries adopted five declarations at France's Lumière Summit
- Frameworks cover AI, piracy, gender equality, education and environment
- AI declaration ties creator payment and transparency to UNESCO convention
How this story developed
- 2 months ago Screen industry bodies, national governments and rights organisations adopted five thematic declarations at the Lumière Summit, held on Monday at the Fondation Maeght in Saint-Paul-de-Vence, France.
Full account
Governments, screen-industry bodies and rights organisations gathered at the Fondation Maeght in Saint-Paul-de-Vence for the Lumière Summit on Monday, where five separate thematic declarations were adopted covering artificial intelligence, piracy, image education, gender equality and environmental sustainability. The summit was co-chaired by French President Emmanuel Macron and South Korean President Lee Jae Myung, and signatories included France, South Korea, the French music rights society SACEM and the performers' rights body Adami, alongside private-sector organisations. All five texts remain open for further signature, suggesting organisers intend them to gather wider international backing over time.
The most detailed of the texts, the Saint-Paul-de-Vence Declaration on Artificial Intelligence, sets out six principles intended to guide legislation and industry practice as AI tools become embedded in scriptwriting, previsualisation, visual effects, editing, dubbing and recommendation systems across film, television, animation, games and immersive media. Rather than debating whether the sector should use such technology, the declaration seeks to establish the terms of its use: it brings AI systems that generate or draw on cultural works within the scope of UNESCO's 2005 convention on cultural diversity, insists that training on protected works must respect intellectual property law and secure fair remuneration for rights-holders, and treats the protection of human creative employment as a lasting policy goal. It further calls for transparency over training data and clearer labelling of AI-generated content, upholds individual nations' right to set their own cultural policy, and commits to supporting AI development in under-represented languages while extending protections over performers' likeness and voice. The declaration also opens the door to possible follow-up work at UNESCO, including a review of the 2005 convention's rules and consideration of a supplementary protocol on creators' rights and transparency.
A second declaration tackles piracy, responding to the mismatch between enforcement that is largely organised at national level and infringing operations that increasingly work across borders. Signatories agreed to four broad lines of action, including the establishment of a permanent multilateral body to coordinate regulatory and enforcement agencies. The Motion Picture Association was among those putting its name to the piracy text — referred to in its own materials as the Declaration on Strengthened International Cooperation in the Fight Against Film and Audiovisual Piracy — as well as to a separate Lumière Declaration on the Future of Cinema and the Moving Image. MPA chief executive Charles Rivkin took part in roundtables with both President Lee and President Macron alongside studio chief executives, framing the summit as a chance to strengthen ties between the American industry and its French and Korean counterparts. The MPA's Emilie Anthonis, who leads its Europe, Middle East and Africa operations, also spoke on a panel addressing the global scale of the piracy problem, pointing to the work of the Alliance for Creativity and Entertainment in pursuing cross-border enforcement.
Beyond artificial intelligence and piracy, the summit also produced declarations on image education, gender equality and environmental sustainability within the screen industries, though these attracted less detailed public comment than the AI and anti-piracy texts. Taken together, the five declarations amount to a broad statement of intent from an unusually wide coalition of governments, collecting societies and studios, though as non-binding commitments that remain open for further signatories, their practical effect will depend on how far individual states and companies translate the principles into domestic law, licensing practice and enforcement cooperation in the months ahead.
Where outlets differ
From the full account, which is AI-written from the sources:
Source 1 covers all five declarations in some depth (AI, piracy, education, gender, environment) and describes the AI declaration's six principles at length, while Source 2 only discusses two declarations — the Lumière Declaration on the Future of Cinema and the Moving Image, and the piracy declaration — and says nothing about the education, gender or environmental texts.
The two sources use slightly different names for the piracy declaration: Source 1 calls it the 'Declaration on the Fight Against Film and Audiovisual Piracy', while Source 2 refers to the 'Declaration on Strengthened International Cooperation in the Fight Against Film and Audiovisual Piracy'.
Source 1 focuses on the substance of the declarations' content and their institutional implications (e.g. UNESCO follow-up work), whereas Source 2 focuses on the Motion Picture Association's participation, its roundtables with Macron and Lee, and quotes from MPA figures Charles Rivkin and Emilie Anthonis.
Only Source 2 mentions the identities of the MPA's member studios and the Alliance for Creativity and Entertainment; only Source 1 details the piracy declaration's four lines of action and the proposal for a permanent multilateral enforcement body.
Coverage · 2 sources
AI Art Asia Culture Environment Europe Geopolitics Politics Science Technology World