Skydance Sports Chief David Berson Sets Exec Roster, With New Roles For Jeff Gerttula, Craig Barry & More

Deadline ·

David Berson has named the leadership team for Skydance’s Global Sports Group, following the $110 billion merger of Paramount and Warner Bros. Discovery. The appointments clarify who will run major sports functions across the merged company’s broadcast, streaming, cable and digital platforms, with many senior roles going to executives from Paramount’s side.

Jeff Gerttula will oversee digital, international operations, strategy and business development, while Craig Barry becomes chief content officer, responsible for production, talent and editorial. The roster also assigns executives to operations, programming, finance, marketing, communications, human resources and audience strategy. The reorganisation includes the departure of several TNT Sports and CBS executives, among them Nate Smeltz, Harold Bryant and Sophia Constantinides.

In short

  • David Berson has set Skydance’s sports leadership team.
  • Jeff Gerttula will lead digital and international work.
  • Craig Barry will oversee content and production.

Business Markets

Read the full article at the source →

Log in to join the discussion