Soccer YouTuber Eman SV2 Launches Creator Company

Football YouTuber Eman SV2 is launching Frenzy, a creator company designed to expand his online videos into commerce and live events. The move aims to build on his large audience by creating a studio with other talent and formats, alongside opportunities for fans to play and meet.

Eman Balogun’s channel has more than six million subscribers and nearly 750 videos. Frenzy will start with five staff, plus freelancers and live-event coaches, and work with creators including Kiki Footballer, Kassidy, Zayn Ali and Eleni. Its plans include new football video formats, football camps and tournaments, and sales of footballs, clothing and accessories; Balogun said he has held about 17 community events from Los Angeles to Dubai and London.