‘Spider-Man: Brand New Day’ Early Cut ‘Took Notes From Random People’ at Test Screenings and ‘We Hated It,’ Says Tom Holland: ‘It Totally Didn’t Work’
Tom Holland has said an early version of “Spider-Man: Brand New Day” was weakened after filmmakers incorporated all feedback from test-screening audiences. He said the creative team disliked the resulting cut because it reflected what viewers requested rather than their intended vision, highlighting the tension between audience research and filmmakers’ judgement.
Holland said the experience nevertheless provided useful lessons during editing, where a film can change substantially. Test screenings are standard in studio filmmaking, but George Lucas and other filmmakers have criticised excessive reliance on them; “Spider-Man: Brand New Day” is due to open in cinemas on 31 July.
- Holland said test-screening feedback produced a disliked early cut.
- Creatives felt audience requests harmed their intended film.
- The new Spider-Man film opens on 31 July.