"Spider-Man: Brand New Day" will finally get its Imax rollout on 6 August, as Christopher Nolan's "The Odyssey" relinquishes the exclusive hold it has had on Imax's domestic screens for three consecutive weekends. Sony and Marvel's superhero film had opened without Imax access despite a blockbuster global launch, illustrating how one studio's exclusivity deal can constrain scheduling for competing releases in premium formats. The shift matters because it signals the end of an unusually long single-film monopoly on Imax's network and clears the way for Imax to programme multiple hits simultaneously.

"The Odyssey" will still dominate, retaining most Imax screens and continuing to play across all 41 of its 70mm film locations worldwide, with Imax planning to keep scheduling it until at least 17 September; it has already grossed $221 million globally in Imax alone, excluding markets such as China, South Korea and Japan where it has yet to open. "Brand New Day", starring Tom Holland, debuted to $927 million globally ($355 million domestic, $572 million international), and had already earned $23 million in Imax across Asian markets where Nolan's film had not yet released. Imax posted its highest-grossing month ever in July, taking $257 million globally, 47% above its previous record, with CEO Rich Gelfond crediting both films' performance.