Spike Lee, Bowen Yang, Amandla Stenberg, Dave Franco and Chance the Rapper Front J.Crew’s 40th Anniversary Barn Jacket Campaign
J.Crew is marking the 40th anniversary of its Barn Jacket with a major campaign featuring 160 people, including Spike Lee, Bowen Yang, Amandla Stenberg, Dave Franco, Chance the Rapper and Scottie Pippen. Photographed across five American cities, the campaign highlights how the same workwear-inspired garment can reflect different personalities, styles and local cultures.
First introduced in 1986, the Barn Jacket is known for its boxy shape, practical construction and versatility. J.Crew has launched an updated 2026 version and a 29-style anniversary collection for women, men and children, while continuing its broader strategy of refreshing archival designs for newer customers.
- J.Crew celebrates 40 years of its Barn Jacket.
- 160 people feature in the campaign across five US cities.
- The anniversary collection includes 29 updated styles.