SXSW London Sets 2027 Festival Theme
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SXSW London has set “The Power of Human Potential” as the theme for its 2027 festival, scheduled for 24–29 May. Organisers say the theme will shape conversations across business, technology, creativity and culture, and is intended to prompt ideas that influence the year ahead.
The conference will be organised into 14 thematic tracks, including AI & Experience, Frontier Technologies, Health & Longevity and Society Rewired, with Future Earth and Sports among the new tracks. The 2026 festival drew more than 20,000 attendees and featured 863 speakers and 100 screenings, alongside performances by artists including Rachel Chinouriri, Tiwa Savage and Shame.
- SXSW London 2027 will run from 24 to 29 May.
- Its theme is “The Power of Human Potential”.
- The conference will feature 14 thematic tracks.
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SXSW began in Austin, Texas, as a festival combining music, film and technology conferences. Its London edition brings together people from business, technology and the creative industries for talks, performances and screenings.
The event’s conference is organised into themed tracks, which group discussions around areas such as artificial intelligence, health and society. Its mix of speakers and cultural events is intended to give attendees a chance to exchange ideas and explore changes affecting their fields.