‘Tanmaxxing’ trend could come at a dangerous cost, skin cancer experts warn
A social media trend called 'tanmaxxing' encourages young people to pursue deeper tans by maximising time in direct sunlight and using various tanning products. Participants showcase dramatic tan lines and outdoor routines online, with some combining extended sun exposure with tanning oils, bronzers, gels, or indoor tanning bed sessions, often without relying on sun protection measures.
Dermatologists have raised alarm about the trend's health risks, emphasising that pursuing an intensive tan comes with substantial risks to skin health. Medical experts note that even a 'base tan' provides minimal protection against harmful UV radiation, and the practice significantly increases the risk of skin cancer, calling for greater awareness of proper sun safety practices.
- A viral 'tanmaxxing' trend encourages intense sun exposure and tanning, especially among Gen Z social media users
- Dermatologists warn the practice significantly increases skin cancer risk; base tans offer minimal UV protection
- Participants often forgo sunscreen and combine outdoor tanning with tanning beds and products to maximise tan intensity