Victoria Beckham is pouring over £2million into launching daughter Harper’s skincare brand H7B Ltd – and it’s still a year away from making its first sale
Victoria Beckham’s company H7B Ltd has spent more than £2 million developing Harlo, a skincare brand for teenagers linked to her daughter Harper. The investment is notable because the brand is expected to launch in the second half of next year, meaning it may be about a year away from its first sale.
H7B was established in October 2024, when Harper was 13, by Victoria and Oliver Shipton, who works with Victoria Beckham Beauty. Accounts covering October 2024 to December 2025 show £2.27 million spent on development and total creditors of about £2.55 million, due within a year; the figures are reported in dollars. Harlo is planned as a separate business, with products potentially including cleanser, toner, moisturiser and lip balm, and follows unsuccessful attempts to trademark the name Haiku by Harper.
- H7B has spent £2.27 million developing Harper Beckham’s skincare brand.
- Harlo is expected to launch in the second half of next year.
- The accounts show about £2.55 million owed to creditors.
New here? Start with this
Victoria Beckham is an established businesswoman with a successful beauty and fashion empire. She is developing a new skincare brand called Harlo aimed at teenagers and linked to her daughter Harper.
H7B Ltd was established in October 2024, when Harper was 13, by Victoria Beckham working with Oliver Shipton from her existing beauty business. Harlo is currently in development and is not expected to launch until the second half of 2027.
Harlo is intended as a skincare line for teenagers, with products potentially including cleansers, toners, moisturisers and lip balms. The venture represents another expansion by Victoria Beckham into the beauty sector, targeting a younger market segment.
Both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
Victoria Beckham possesses genuine expertise in luxury brands and understanding of teenage consumers, making her a credible operator in this space. Youth skincare is a legitimate and expanding market, and substantial pre-launch spending represents standard practice for serious brands. Involving her daughter in an actual business venture offers valuable entrepreneurial education and family legacy-building that extends beyond mere wealth transfer.
The case against
This venture exemplifies how wealth and established networks allow certain people to launch businesses with resources and financial insulation most entrepreneurs never access, raising questions about whether this constitutes genuine entrepreneurship or privilege disguised as such. The scale of investment pre-revenue, combined with the commercialisation of a young teenager's interests and identity for business purposes, sits uncomfortably regardless of parental intentions. It illustrates a broader inequality in who gets to pursue business ambitions seriously.