THAT’s a Halloween Song Now?! Some Unexpected Songs Seeing Streaming Bumps This Oct. 31

Halloween brought major streaming gains to Lady Gaga and a range of unexpected songs, showing how seasonal playlists can embrace tracks beyond traditional spooky music. Gaga led the growth among the artists discussed, while songs such as Rick James’ “Super Freak” and Camila Cabello’s “My Oh My” also drew large increases.

On 31 October, Gaga’s catalogue earned 10.57 million official on-demand US streams, up 65% from 24 October. “The Dead Dance” rose 414% to 1.14 million streams, and “Abracadabra” climbed 232% to more than 1.04 million. “Super Freak” reached 1.2 million streams, “My Oh My” had 405,000, and October Country’s “My Girlfriend Is a Witch” rose 505% to 493,000.