PC Gamer argues that some senior games-industry figures promoting AI-generated non-player characters and dialogue appear to underestimate players’ appetite for carefully written stories. The article says this matters because narrative quality, character and authored detail remain major reasons people value games, and widespread use of generative AI could encourage cheaper, less distinctive content.

It frames the issue as part of a broader push by publishers and technology companies to use AI to reduce development costs and produce more material at scale. The author contends that players can influence that direction through the games they support, arguing that consumer demand for thoughtful writing and human creativity should not be dismissed.