The great dried herb rip-off: Leading supermarkets charge £2,000 PER KILO for chives – more than the cost of silver!
A Daily Mail investigation has found that some of Britain's leading supermarkets are charging the equivalent of more than £2,000 per kilogram for dried chives when priced per gram in small jars, a sum that exceeds the current market price of silver. The findings highlight how everyday dried herbs, typically bought in small quantities for a few pounds, can carry a startling mark-up once their true per-kilo cost is calculated, raising fresh questions about value for money on supermarket shelves.
The comparison contrasts the price of tiny jars of dried chives sold in major UK supermarkets with the cost of silver, a precious metal, to illustrate just how disproportionate the pricing of small packaged goods can be. While shoppers may not notice the mark-up on an individual jar costing only a few pounds, scaling the price up to a per-kilo basis exposes chives and similar dried herbs as significantly more expensive by weight than a traded commodity metal, underscoring how packaging small items in tiny quantities can obscure steep effective prices.
- Dried chives priced per kilo can exceed £2,000, report finds.
- That is more expensive by weight than silver.
- Highlights hidden mark-ups on small supermarket herb jars.