Jay-Z's 2013 track 'Tom Ford' has experienced an unexpected viral resurgence on TikTok following absurdist dance performances by content creators. The trend began with 23-year-old creator Raud, who adopted the song as his stream opener after attending Streamer Prom in a Tom Ford suit, with similar content from other creators accumulating hundreds of thousands of engagements and becoming a dominant sound across the platform.

This viral moment aligns with broader renewed interest in Jay-Z driven by anniversary celebrations for his landmark albums Reasonable Doubt and The Blueprint, which featured performances at Yankee Stadium with appearances by Rihanna and Beyoncé. The cultural attention has produced measurable streaming impact, with 'Tom Ford' surpassing 100 million streams on Spotify—far exceeding its original 2013 chart performance when it peaked at number 39 on the Billboard Hot 100. Jay-Z's monthly Spotify listenership has grown from 46 million to over 48 million during this period.