Marvel Rivals became Steam’s top-selling game in the United States and third globally after introducing a range of swimsuit-themed cosmetic skins. The surge illustrates the commercial pull of optional character cosmetics in free-to-play games, particularly when prominently marketed and tied to popular characters.

New outfits were released for Scarlet Witch, Magik, Storm and Black Cat, while Star-Lord and Winter Soldier skins are available through an event pass. Storm and Black Cat outfits can be bought directly, whereas Scarlet Witch and Magik items use a “Pop & Win” gacha-style system; the article estimates skins cost roughly $15–20 each and notes that console sales are not included in Steam rankings.