The woman promoting the UK Potteries region in Japan
A Japanese entrepreneur has taken on the role of cultural ambassador for Stoke-on-Trent's heritage pottery industry. Prompted by news coverage of ceramic manufacturers facing financial difficulties, Yuri Kawakami-Shotton established tours that introduce Japanese visitors to the region's renowned potteries and attractions, reasoning that international audiences would value the craftsmanship and historical significance that domestic markets have struggled to sustain.
Her approach has generated tangible results. Visitors to the Spode Museum have responded with enthusiasm to experiencing the storied brand within its original setting, whilst a temporary tea room venture in Japan drew exceptional crowds—causing daily scone sales to surge tenfold. Local business owners and museum leadership have acknowledged Kawakami-Shotton's contribution to expanding their international profile and reviving attention for a sector contending with persistent challenges.
- Japanese entrepreneur launches cultural tours showcasing Stoke-on-Trent pottery to international visitors in response to industry decline
- Spode Museum and local tea room report strong foreign interest; pop-up event in Japan saw tenfold increase in daily sales
- Strategy revitalises struggling ceramics sector by redirecting demand through tourism and cultural exchange