U.S. Bank and Visa Present An Evening With Jessica Alba in Partnership With Variety

U.S. Bank and Visa will host an invite-only event with Jessica Alba in Los Angeles on 29 October, in partnership with Variety. It marks the launch of U.S. Bank’s Business Essentials product suite, which includes two new credit cards developed with Visa, and comes as Alba features in a campaign as the bank’s small-business card spokesperson.

Alba will join U.S. Bank executive Courtney Kelso for a fireside conversation moderated by Variety co-editor-in-chief Cynthia Littleton. They will discuss the decisions, pressures and opportunities involved in building and growing a business, including the role of financial partners. Kelso said small businesses employ more than 61 million Americans and contribute nearly half of US GDP; U.S. Bank says it serves more than 2 million small businesses.