Universal Studios rolls out pricey new $1,000 annual pass as park numbers plummet and fans complain

Universal Studios Hollywood has introduced its most expensive annual pass, priced at $999.95 upfront or $50 a month, offering year-round access and premium perks. The launch comes as attendance falls and some loyal visitors question whether the benefits justify the cost.

Diamond Pass holders get general parking with some evening exclusions, year-round Express access, a VIP Experience ticket, one entry each to Halloween Horror Nights and Universal Fan Fest Nights, and 20% off food, drinks and merchandise. Universal’s other passes range from $179.95 to $599.95. The park drew 8 million visitors in 2025, down 8% or 700,000 from the previous year, the largest decline among leading North American parks cited in the report.