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Unlike Fox News, MS NOW Is “Not Seeing Any Viewer Fatigue,” Parent Company CEO Mark Lazarus Says
Developing story first seen 4 hours ago
Versant chief executive Mark Lazarus said MS NOW is not seeing the viewer fatigue that Fox News chief Lachlan Murdoch recently cited, and claimed some viewers are spending more time with MS NOW after leaving other networks. He said the network aims to grow its audience through a range of voices and welcoming, informative coverage, as attention turns to the US midterm elections.
Versant’s third-quarter revenue fell 4% year on year to $1.59 billion but exceeded analysts’ expectations, while earnings per share were 34 cents, also ahead of forecasts. MS NOW was the quarter’s second-most-watched cable network, with double-digit audience growth and 11 straight months of growth through September. Its new streaming service costs $7.99 a month, and carriage agreements cover 75% of Versant’s video subscribers into 2028 or later.
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In short
- Lazarus says MS NOW is not seeing viewer fatigue.
- Versant revenue fell 4% to $1.59 billion, beating forecasts.
- MS NOW streaming costs $7.99 a month.
How this story developed
- 2 hours ago Lazarus added that MS NOW and CNBC audiences were growing and engaged, crediting their programmes, presenters and viewers’ trust, as MS NOW sought to draw more viewers during midterm election coverage.
- 2 hours ago Versant chief executive Mark Lazarus said MS NOW was not suffering viewer fatigue, while the company reported third-quarter revenue of $1.59 billion and earnings per share of 34 cents, both above forecasts.
Explained simply
MS NOW is a US cable news network that was formerly known as MSNBC. It is owned by Versant, a media company whose chief executive is Mark Lazarus; Fox News is a separate network, led by Lachlan Murdoch.
Cable news networks compete for viewers and advertising, while also seeking fees from TV providers and subscribers to streaming services. Their audiences can shift as people choose which news sources to watch, making viewer numbers important to both business results and a network’s influence.
US midterm elections take place halfway through a president’s four-year term, with voters choosing members of Congress and many state and local officials. They bring increased attention to political coverage, so news networks may see them as an opportunity to attract and keep viewers.
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Originally published by Deadline as “Unlike Fox News, MS NOW Is “Not Seeing Any Viewer Fatigue,” Parent Company CEO Mark Lazarus Says”.