Volkswagen is reportedly considering a US-built pickup truck by 2030 as part of a plan to revive its struggling North American business. The move would target the lucrative pickup and large SUV markets, where Volkswagen currently has little presence, although the Reuters-sourced report is unconfirmed and Volkswagen declined to comment.

US pickup sales are expected to approach $200 billion in 2026, making the segment attractive despite intense competition. Volkswagen could adapt its Amarok midsize truck, develop an ID-based electric pickup, or share a body-on-frame platform with its forthcoming Scout brand; no size, price or powertrain decisions have been finalised. The strategy comes as Volkswagen faces falling sales in China and North America and disputes over proposed factory closures and job cuts.