Waitrose launches Cricklewood supermarket amid £1bn expansion plan

Waitrose has opened its first new supermarket in eight years in Cricklewood, north London, as part of a £1bn investment plan. A second large store is due to open in Hale Barns next month, signalling an expansion effort as the grocer faces strong competition and works to improve its performance.

Waitrose plans four smaller stores next year and is refurbishing 29 outlets this year, adding features such as fresh food counters and bakeries at some locations. Sales rose 4% in the six months to 1 August, but underlying operating profit fell by £7m to £103m amid spending on prices and its loyalty scheme, as well as higher energy costs. Its staff-owned parent, the John Lewis Partnership, reported a £98m pre-tax half-year loss.