Warner Music strikes multi-year licensing deal with China’s NetEase Cloud Music

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Warner Music strikes multi-year licensing deal with China’s NetEase Cloud Music

Music Business Worldwide · 2 months ago

Warner Music Group has renewed and expanded its multi-year licensing agreement with China’s NetEase Cloud Music, allowing the platform to distribute Warner’s recorded-music and publishing catalogues. The deal also adds marketing support for Warner artists and multimedia-content collaboration, reflecting the importance of China’s fast-growing streaming market to global music companies.

NetEase Cloud Music is China’s second-largest music streaming service after Tencent Music Entertainment, and Warner’s relationship with it dates back to 2020. The renewal follows Universal Music Group’s own January extension with the platform; China became the world’s fourth-largest recorded-music market in 2025, overtaking Germany after revenue grew 20.1% year on year.

  • Warner has extended its NetEase Cloud Music licensing partnership.
  • The agreement now includes artist promotion and multimedia content.
  • China’s music market is growing rapidly.

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