Warner Music strikes multi-year licensing deal with China’s NetEase Cloud Music
Warner Music Group has renewed and expanded its multi-year licensing agreement with China’s NetEase Cloud Music, allowing the platform to distribute Warner’s recorded-music and publishing catalogues. The deal also adds marketing support for Warner artists and multimedia-content collaboration, reflecting the importance of China’s fast-growing streaming market to global music companies.
NetEase Cloud Music is China’s second-largest music streaming service after Tencent Music Entertainment, and Warner’s relationship with it dates back to 2020. The renewal follows Universal Music Group’s own January extension with the platform; China became the world’s fourth-largest recorded-music market in 2025, overtaking Germany after revenue grew 20.1% year on year.
- Warner has extended its NetEase Cloud Music licensing partnership.
- The agreement now includes artist promotion and multimedia content.
- China’s music market is growing rapidly.