Six weeks following musician Oliver Tree's death in a helicopter accident in Rio de Janeiro, his native Santa Cruz hosted a public memorial gathering. The event drew family members and figures from the entertainment industry, including performers and internet personalities, who convened to reflect on Tree's life and artistic contributions.

Speakers highlighted Tree's personal philosophy centring on creative productivity and genuine connection with others. The gathering served as a fundraiser for a recently launched grant programme that distributes funding to emerging artists, honouring Tree's documented commitment to artistic creation and supporting the next generation of creative practitioners.