ROSÉ has revealed her next single, "new trick," will be released on 17 September at 7pm ET, alongside a music video filmed entirely on Apple's newly unveiled iPhone 18 Pro as part of the tech giant's "Shot on iPhone" campaign. The announcement, made simultaneously by Apple and the singer via Instagram, marks the latest instalment in a series that has previously featured major pop acts, and comes as ROSÉ continues to build momentum as a solo artist following her 2024 debut album and the chart success of her Bruno Mars collaboration "APT."

The brief teaser shows ROSÉ holding a lollipop wrapped in packaging reading "new trick," accompanied by a snippet of the song's lyrics and a distorted electric guitar with layered vocals. The video was directed by Dave Meyers, known for work with artists including Taylor Swift and Kendrick Lamar, and showcases the iPhone 18 Pro's new variable aperture camera feature. The full release lands at midnight BST and 8am KST on 18 September.