‘We Don’t Need to Aggressively Sell the Console’: Sony CEO Says Timing of Memory Crisis Is ‘Lucky’ for PS5

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‘We Don’t Need to Aggressively Sell the Console’: Sony CEO Says Timing of Memory Crisis Is ‘Lucky’ for PS5

Push Square · 2 hours ago

Sony CEO Hiroki Totoki has said that the global memory chip shortage, which has driven up component costs across the hardware industry, has arrived at a fortunate moment for the PS5. Speaking to the Wall Street Journal, he explained that because the console is in the latter half of its lifecycle, Sony no longer needs to push hard on new sales and can instead focus on monetising its existing player base, a stance that highlights the company's broader shift from electronics towards entertainment and services revenue.

Totoki noted that PS5 has sold more than 95 million units to date, and claimed PS Plus has over 125 million monthly active users, though Push Square's editor points out this figure almost certainly refers to overall PlayStation Network activity rather than paid PS Plus subscribers, which Sony last disclosed at around 40-50 million. The comments reinforce Sony's ongoing strategy of squeezing more revenue from its current audience rather than chasing new hardware sales, a tactic seen as sound for now but one that leaves the article's author questioning how the same favourable timing could apply to a future PS6, which will eventually need to launch regardless of ongoing component price pressures.

  • Sony CEO says memory crisis timing suits the ageing PS5, not a hindrance.
  • Focus is shifting to monetising existing PS Plus/PSN user base.
  • Cited 125 million MAU figure is likely PSN-wide, not PS Plus subscribers.

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