Rockstar Games has announced that the third trailer for Grand Theft Auto 6 will premiere on Netflix at 3pm ET on Thursday, 27 August, before being made freely available on YouTube and Rockstar's own website six hours later. The choice of platform is unexpected, as most anticipated the reveal to follow the studio's usual minimalist promotional approach, and it has prompted speculation about Rockstar's reasoning, from heightened security following a 2022 leak to a desire to showcase gameplay on larger television screens rather than mobile devices.

The announcement follows a summer of fan speculation about when the trailer would land, with hopes pinned on several earlier moments including Take-Two Interactive's May earnings call, June's Summer Game Fest, and the launch of pre-orders in July. Rockstar and Netflix already have a working relationship, having released Grand Theft Auto: The Trilogy – The Definitive Edition on the streaming service in 2023. GTA 6's previous trailers have drawn huge viewership, with the first racking up nearly 300 million YouTube views since December 2023 and the second attracting almost 200 million views in May 2025, underlining the scale of anticipation surrounding the game's release.