This week’s winners and losers include a divisive first teaser for Marvel’s Avengers: Doomsday, praise for two horror trailers, Ed Harris’s public criticism of his Dutton Ranch role, and renewed frustration with the Television Academy.

– Avengers: Doomsday’s teaser drew criticism for looking visually muddled and overly reliant on green-screen-style imagery, although it still generated $16.5 million in US advance sales in 24 hours.
– The timing contrasted poorly with Christopher Nolan’s The Odyssey, whose cast has highlighted practical effects and location filming; Doomsday’s designer says 80% of its sets were practical.
– DC’s Clayface and Universal’s Other Mommy, starring Jessica Chastain in two roles, were identified as notably well-received trailers.
– Ed Harris said he felt misled by the limited, “inconsequential” nature of his first-season Dutton Ranch storyline and considered leaving the show.