WMG’s Sureel teams up with Symphonic to let distro company’s artists track AI use of their music
Independent music distributor Symphonic Distribution has partnered with Sureel AI, an attribution platform owned by Warner Music Group, to let its artists, labels and managers track how their music is used by artificial intelligence and opt in to potential AI-driven revenue. Announced on 20 July 2026, the opt-in deal expands Symphonic's existing AI efforts and reflects a broader trend of major and independent music companies seeking to monetise AI use of their catalogues rather than simply litigate against it.
Sureel's technology, which WMG acquired in June 2026 for an undisclosed sum, tracks how individual recordings, compositions or lyrics are used in AI-generated content, assigning each work an "AI DNA" so its influence can be traced and payments tied to its measurable contribution; creators can also set permissions restricting how their work is used. Neither company named participating AI developers or disclosed revenue terms. The move builds on Warner's other AI licensing agreements, including deals with Suno and Udio, while rivals Universal and Sony continue pursuing copyright litigation against those same AI music generators.
- Symphonic artists can now opt in to track AI use of their music via Sureel
- Sureel, owned by WMG, assigns each work a traceable "AI DNA"
- No AI partners or revenue terms disclosed; part of wider major-label AI licensing push
AI Art Business Companies Culture Entertainment Music Technology