New details have emerged on YouTube's deal with NBCUniversal beyond the headline Peacock bundling: as part of the multi-year agreement, NBCUniversal will also stream a selection of live sporting events directly on YouTube, and the two companies are extending their existing YouTube TV distribution agreement. The core deal, announced on Monday, sees YouTube Premium's ad-free subscription add Peacock's ad-supported shows, films and live sports within the YouTube app from 2027, at no extra cost beyond the standard subscription fee.

The tie-up lands as Peacock's parent Comcast prepares to spin off NBCUniversal and Sky from its broadband business, with NBCUniversal media chairman Matt Strauss saying the deal will help bring Peacock to "millions" of new subscribers. Bundling works out cheaper than paying separately, since YouTube Premium costs $15.99 a month (up since April) while Peacock's ad-supported tier alone starts at $10.99. YouTube reported 125 million Premium and Music subscribers in 2025, versus Peacock's 48 million US subscribers, which turned a profit for the first time last quarter.