Nigel Ng, the comedian and content creator known online as "Uncle Roger," has signed with talent agency CAA for representation, according to The Hollywood Reporter. The deal reflects a broader trend of major Hollywood agencies expanding their rosters to include digital creators and podcasters, aiming to help figures like Ng grow their brands beyond social media and into film, television, music and live touring.

Ng has built a following of over 26 million across platforms, including 10.7 million YouTube subscribers for his Rice to Meet You podcast, 5 million Instagram followers and 11.2 million TikTok viewers. Beyond his online satirical persona, he has toured internationally as a stand-up comedian, opened restaurants in London and Malaysia, and has a cookbook due for publication by Simon & Schuster in November 2026. He has previously collaborated with chefs including Gordon Ramsay and Jamie Oliver, and partnered with brands such as KFC, Knorr and Apple TV; he continues to be represented by MVE Management and Brecheen, Feldman, Breimer, Silver, Thompson alongside CAA.