Zhamira Explores Latin Traditions, Identity & the Art of Sin Apuro  | Walmart x Billboard

In a dinner conversation with her parents in Miami, singer Zhamira reflects on Latino identity, family unity and the traditions people carry into different spaces. She says Latino adaptability and hard work are strengths, and that her generation is building on lessons from the past to make its voice more visible and valued.

The gathering centres on Latin food and the custom of lingering over a meal, sharing memories and turning get-togethers into celebrations with eating, dancing and singing. Zhamira describes Latinos as having a “superpower” and says Latino culture is enjoying a particularly visible moment worldwide; her parents also discuss how younger people are more willing to express themselves openly.