Home cocktail maker says Gen Z isn’t giving up alcohol — they’re changing how they drink
- Gen Z is drinking less often but choosing higher-quality alcoholic drinks.
- Bartesian's CEO says demand for premium at-home cocktails is rising.
- A 2025 Gallup poll reflects this generational shift in drinking habits.
The alcohol industry, which has traditionally counted on young adults becoming lifelong regular drinkers, is being reshaped by Gen Z's move towards "sober-curious" habits, according to the chief executive of home cocktail machine maker Bartesian. Rather than abandoning alcohol altogether, younger drinkers are said to be prioritising quality…