
Disney, ESPN Lend ‘Toy Story’ Boost to Athletes Unlimited Softball League
- Disney/ESPN use "Toy Story" characters to promote AUSL softball finals.
- Saturday's ABC broadcast is first-ever pro softball game on network TV.
- ESPN takes over production; game two airs Sunday 26 July.
Disney's ABC and ESPN are giving a marketing boost to the Athletes Unlimited Softball League (AUSL) championship series, enlisting "Toy Story" characters Woody and Jessie to lead a pregame parade and take part in the ceremonial first pitch ahead of Saturday's opening broadcast. The game marks the first…







