
The rise of the ‘hot literati’: how reading became sexy
- Fashion brands and celebrities are making reading look "sexy" and trendy.
- Critics say this risks excluding people who aren't conventionally attractive.
- 40% of Britons read no books last year, per YouGov polling.
Reading has become fashionable among celebrities and fashion brands, with luxury labels launching literary-themed products and public figures hosting book clubs, prompting debate over whether this "hot literati" trend genuinely encourages reading or simply turns it into another form of status display. Commentators quoted in the piece suggest…







