YouTube executive predicts creator-led films will reach awards ceremonies
- YouTube predicts more online creators will move to cinema and receive Oscar and Emmy nominations
- *Obsession* and *Backrooms* proved the viability of YouTuber-led box office hits
- YouTube has spent three years rebuilding industry trust through better communication about monetisation and content protection
YouTube's vice-president for Europe, the Middle East and Africa, Pedro Pina, has forecast that online video creators will increasingly transition into mainstream cinema, following the box office successes of *Obsession* and *Backrooms*, both directed by Gen Z YouTubers. Pina suggested that this trend will extend to award recognition,…