Asia Video Content Spend to Hit $15 Billion in 2026 as Streaming and Local Film Draw Capital, Media Partners Asia Report Finds
- Asian video spending is expected to reach $15.1 billion in 2026.
- Streaming, sports rights and local films are attracting investment.
- Television and production businesses face mounting margin pressure.
Video content spending across seven major Asian markets is forecast to reach $15.1 billion in 2026, rising from $14.8 billion in 2025, as investment shifts towards streaming and locally produced films. Media Partners Asia says this reflects a reallocation of capital rather than a retreat, with audiences remaining…