Netflix Launches First AI-Branded Content Recommendations Feature on TVs
- Netflix is testing AI Discover on some US smart TVs.
- The feature recommends titles based on themes and viewing preferences.
- Netflix says user feedback will shape future versions.
Netflix is testing AI Discover, a new feature that recommends programmes and films through themed prompts on its TV app. The launch gives the company its first user-facing feature explicitly branded as AI-powered, as it seeks to help viewers find content and address falling viewing per subscriber. The…