GTA 6

Most GTA 6 pre-orders choose $100 Ultimate Edition

• Most GTA 6 pre-orders are for the $100 Ultimate Edition, not the $80 version
• Take-Two's Zelnick says demand has beaten expectations
• Strong pre-orders led Take-Two to raise its FY2027 earnings forecast

Take-Two Interactive's chief executive, Strauss Zelnick, revealed that most pre-orders for Grand Theft Auto 6 are for the pricier $100 (roughly £80) Ultimate Edition rather than the standard $80 version, putting to rest early doubts about the tiered pricing model. Speaking to CNBC, Zelnick said overall pre-order demand…

Don’t expect a GTA 6 discount anytime soon, says Take-Two CEO: “We preserved our pricing on Grand Theft Auto 5 for a very long time”

• GTA 6 premium edition is priced at $100 with strong pre-orders; CEO says no discounts coming soon
• Take-Two controls pricing strategy; retailers may bundle with consoles instead of cutting prices

Take-Two Interactive CEO Strauss Zelnick has indicated that Grand Theft Auto 6 is unlikely to see a price cut soon after launch, pointing to the company's long-standing approach of holding firm on pricing for its blockbuster titles. He cited Grand Theft Auto 5 as the precedent, noting that…

GTA 6 might not cost $100, but most of the people pre-ordering it are buying it at that price, Take-Two reveals

• Majority of GTA 6 pre-orders are for the $100 Ultimate edition over the $80 Standard edition
• Take-Two raised earnings forecasts and is promoting the game through a Netflix exclusive extended trailer before wide release

Take-Two Interactive CEO Strauss Zelnick has revealed that most pre-orders for Grand Theft Auto 6 are for the $100 (£90) Ultimate edition rather than the cheaper $80 (£70) Standard edition, despite the higher price point drawing criticism from some players. Speaking to CNBC, Zelnick said overall pre-orders were…

GTA 6’s $100 PS5 Ultimate Edition Is Getting More Pre-Orders Than the Cheaper Version

• GTA 6's $100 Ultimate Edition is outselling the $80 Standard Edition in pre-orders
• Take-Two CEO says pre-orders overall are "exceptional" and skewing premium
• Ultimate Edition adds extra vehicles, weapons and locations, but costs $20 more

Rockstar's parent company Take-Two has said that pre-orders for the highly anticipated Grand Theft Auto 6 are skewing towards the pricier Ultimate Edition rather than the standard version, despite the premium option costing significantly more. Take-Two CEO Strauss Zelnick made the comments during a CNBC interview, describing overall…

GTA 6 Boss Says More People Are Pre-Ordering the $100 Version of the Game

• $100 Ultimate Edition outselling standard $80 GTA 6 pre-orders
• Zelnick doubts big holiday discounts, citing GTA 5's steady pricing
• First extended look debuts on Netflix, then YouTube, on 27 August

Take-Two Interactive CEO Strauss Zelnick has revealed that pre-orders for Grand Theft Auto 6 are skewing towards the pricier $100 Ultimate Edition rather than the $80 standard version, though he suggested this may partly reflect that the earliest buyers tend to be the most dedicated fans. The comments,…

As GTA 6 anticipation builds and the games industry buckles, Take-Two boss says “I don’t love winning by attrition, but I’ll take it”

• Take-Two expects resilience to help it gain ground.
• GTA 6 remains central to its outlook.
• The industry faces continued closures and redundancies.

Take-Two chief executive Strauss Zelnick said the publisher could benefit as weaker rivals struggle, describing this as “winning by attrition” despite saying he did not enjoy it. His remarks underline the company’s confidence ahead of Grand Theft Auto 6, one of the industry’s most anticipated releases, during a…

18 AAA games in 8 weeks: With the GTA 6 shadow looming, Gamescom suddenly feels like the most essential gaming event of 2026

• Gamescom is framed as crucial ahead of GTA 6.
• Eighteen AAA games are due within eight weeks.
• Publishers face fierce competition for attention.

GamesRadar argues that Gamescom’s Opening Night Live has become a particularly important event for the games industry in 2026, as a crowded release period precedes the expected arrival of Grand Theft Auto 6. The article suggests publishers may use Gamescom to secure attention for major titles before GTA…

Grand Theft Auto Players Fundraise $50k for Sick Fan Trying to Make It to GTA 6

• Fans raised $50k+ for GTA player awaiting a lung transplant
• Jerry, 25, needs surgery to survive and hopes to play GTA 6
• GoFundMe smashed its $15k goal, reaching over $53k

Grand Theft Auto fans have rallied to raise more than $50,000 for a critically ill player who hopes to survive long enough to play GTA 6. The fundraiser centres on Jerry, a 25-year-old TikTok creator known as Void Only, who has battled interstitial lung disease since he was…

GTA 6 On A Disc Doesn’t Make Sense But Could Happen, Take-Two CEO Says

For big games like GTA 6, discs "don't really make sense for the consumer," but it's something Take-Two would hasn't totally ruled out for the upcoming game, the company's CEO recently said. Speaking to IGN, Strauss Zelnick said more than 90% of Take-Two's sales currently are digital, going…

Rockstar and Take-Two Maintain Information Lockdown on GTA 6 Preorders and Online Features

• Take-Two withholding record-breaking GTA 6 preorder numbers, questioning their predictive value
• Rockstar declining to share any information about GTA 6 Online's design or features
• Both moves reflect a cautious information strategy focused on managing expectations

Take-Two is declining to disclose GTA 6's preorder numbers despite unprecedented demand that substantially exceeded the company's internal projections, according to CEO Strauss Zelnick. In an interview with Bloomberg, Ze