Why Warner Records Is Reinvigorating Reprise: ‘Artists Should Be Free to Be Exactly Who They Are’
- Warner Records relaunches historic Reprise imprint under new president Jeff Sosnow
- Roster includes Neil Young, Green Day, Weezer, Deftones and more
- Reprise, founded by Sinatra in 1960, to prioritise artist creative freedom
Warner Records is relaunching its Reprise Records imprint, naming longtime A&R executive Jeff Sosnow as president under the oversight of Warner co-chairmen Aaron Bay-Schuck and Tom Corson. The move revives one of the music industry's most storied labels, founded by Frank Sinatra in 1960 and part of Warner…