Goldman Sachs just told the music industry to sell to fans first
- Goldman says direct sales can grow without cutting streaming.
- Nearly half of fans pay above artists’ minimum prices.
- Rodriguez argues Goldman may underestimate digital sales growth.
Music industry executives have treated direct-to-consumer sales as a possible threat to streaming, but Goldman Sachs’ latest Music in the Air report finds artists can sell directly to fans without reducing streaming activity. EVEN founder Mag Rodriguez argues that this supports making direct sales a larger part of…