My Chemical Romance’s ‘The Black Parade’ Was a No. 1 Album 20 Years in the Making: Inside the Campaign
- *The Black Parade* has topped the Billboard 200 after 20 years.
- Its wait for No. 1 is the longest in the chart’s history.
- The anniversary campaign included 20 vinyl variants and 42,000 vinyl sales.
My Chemical Romance’s 2006 album *The Black Parade* has reached No. 1 on the Billboard 200 for the first time, two decades after its original release. The milestone sets a chart record for the longest gap between an album’s release and its first week at the top, after…