Disney Plus tries a new AI-powered search
- Disney Plus is testing AI-generated, context-based viewing recommendations.
- The feature is a limited beta for selected subscribers.
- Disney is also trialling an AI conversational search tool for ESPN.
Disney is testing an AI-powered discovery feature on Disney Plus that creates a personalised row of film and television recommendations from natural-language or voice requests. The limited beta is intended to help viewers find programmes suited to a particular moment, rather than relying only on their viewing history,…