How an OpenAI influencer trip backfired
- OpenAI's influencer "Summer Club" trip sparked heavy online backlash and mockery.
- Critics cited AI's environmental impact, data centres and job-loss fears.
- Reaction videos outperformed the original influencer posts by far.
An OpenAI-sponsored "brand trip" for social media influencers, marketed as a "Summer Club" weekend at a nature retreat near New York City, prompted a significant online backlash after participants began posting about the free luxury getaway. Critics accused the influencers of trading their integrity for freebies while working…