An Arizona bakery owner has spoken out after a TikTok she posted defending her business against an influencer's critical review went viral. Jenna Leurquin, who owns Jenna Leurquin Patisserie (JL Patisserie), pushed back publicly after the influencer made false claims about her pastries' ingredients, an incident that followed Leurquin's decision to decline a collaboration with them.

Leurquin told Fox News Digital that the dispute began in October, when the influencer reviewed her bakery negatively after being turned down for a partnership, prompting Leurquin to correct the record on her ingredients. Her response resonated widely online, drawing attention to broader tensions between small businesses and influencers seeking free products or promotional deals in exchange for coverage.